MeinungsfBChrer InterdisziplinA4ren Forschung Bestandsaufnahme Kritische PDF 64d2a5772

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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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[Pub.45ixz] Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF | by Matthias Dressler


Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) by by Matthias Dressler

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Erfolgsauswirkungen Vertriebsstruktur Mehrkanalkontext Schriftenreihe Marktorientierte PDF 889b81d20

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Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition) PDF




by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition) by by Stephan Mühlhäuser

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Achieving Planned Innovation Creating Successful PDF C72f290f8

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by Frank R. Bacon : Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

ISBN : #0684839903 | Date : 1998-02-03

Description :

PDF-4f0f5 | Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon’s and Thomas W. Butler’s Planned Innovation(R) system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence… Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services


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[Pub.37hvf] Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF | by Frank R. Bacon


Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services by by Frank R. Bacon

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B2B Beyond Business Models Built PDF 49cc8bc1d

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B2B and Beyond: New Business Models Built on Trust PDF




by Harry B. DeMaio CISSP : B2B and Beyond: New Business Models Built on Trust

ISBN : #0471054666 | Date : 2001-10-01

Description :

PDF-e7e6a | A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another’s customers, suppliers, allies, and competitors. But in today’s turbo-charged e-environment, how do companies take full advantage of the many benefits of B2B alliances while avoiding the obvious dangers of allowing potential competi… B2B and Beyond: New Business Models Built on Trust


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[Pub.36EYd] B2B and Beyond: New Business Models Built on Trust PDF | by Harry B. DeMaio CISSP


B2B and Beyond: New Business Models Built on Trust by by Harry B. DeMaio CISSP

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Jump Start Your Marketing Brain PDF C69236153

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by Doug Hall : Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

ISBN : #157860205X | Date : 2005-06-01

Description :

PDF-ae3eb | This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book’s teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not “guru opinions.” … Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas


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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas by by Doug Hall

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Trust Potential Buyers Entrepreneurial Ventures PDF 42d7ecfa3

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Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship) PDF




by Gunnar Wiedenfels : Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)

ISBN : #3834916730 | Date : 2009-06-25

Description :

PDF-e10ab | Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, … Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)


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Financing Transitions Managing Liquidity Publication PDF 8517d0a57

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Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) PDF




by François M. de Visscher : Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)

ISBN : #023011105X | Date : 2011-01-11

Description :

PDF-f3d92 | This book establishes the principles and patterns necessary to laying the foundation for capital and liquidity planning. Through an in-depth examination of financial situations, it leads family businesses to making wise, well-timed choices about the future of the business and the family…. Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)


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Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) by by François M. de Visscher

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Marketing Game Eric Schulz PDF 17b06899c

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by Eric Schulz : Marketing Game

ISBN : #1580624790 | Date : 2001-05-01

Description :

PDF-d8453 | If you’ve ever suspected your competition knew something you didn’t, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today’s marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You’ll learn in a clear and straig… Marketing Game


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Marketing Game by by Eric Schulz

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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Savvy Social Media Guide PDF Dd41ef42f

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by Stuart H. Schwartz : The Savvy Social Media Guide

ISBN : #1935986538 | Date : 2013-01-14

Description :

PDF-a4f2f | BLEXT: a combination of blog and textbook; used by this “non-academic professor” to introduce you to the world of social media. Whether marketing your skills or growing your company, today’s social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your c… The Savvy Social Media Guide


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The Savvy Social Media Guide by by Stuart H. Schwartz

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