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Chief Marketing Officers at Work PDF




by Josh Steimle : Chief Marketing Officers at Work

ISBN : #1484219309 | Date : 2016-08-05

Description :

PDF-12690 | This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup a… Chief Marketing Officers at Work


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by John Cass : Strategies and Tools for Corporate Blogging

ISBN : #075068416X | Date : 2007-04-18

Description :

PDF-6a8a4 | If advertising and public relations were the best ways to connect with a company’s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the … Strategies and Tools for Corporate Blogging


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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

PDF-d9c07 | Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time…. Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs


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Wettbewerbsvorteile Durch Wissen Knowledge Management PDF 82c47426f

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by Bernhard Mescheder : Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)

ISBN : #3642278957 | Date : 2012-06-07

Description :

PDF-a214c | Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf fast allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelösu… Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)


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Broadband Problem Anatomy Failure Dilemma PDF 1a0b919a4

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The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma PDF




by Charles H. Ferguson : The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma

ISBN : #0815706456 | Date : 2004-04-21

Description :

PDF-190b4 | As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. Such a development would facilitate improved and less expensive traditional applications such as voice telephony and web browsing. It would also enable new and useful applications such as Internet-based television, videoconf… The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma


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Implementing Word Mouth Marketing Influencers PDF 570de1758

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by Idil M. Cakim : Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

ISBN : #0470442557 | Date : 2010-01-07

Description :

PDF-a6414 | Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that w… Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers


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Smart Organization Creating Through Strategic PDF 5ca8d8ba9

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The Smart Organization: Creating Value Through Strategic R&D PDF




by David Matheson : The Smart Organization: Creating Value Through Strategic R&D

ISBN : #087584765X | Date : 1997-10-01

Description :

PDF-a8d5a | This text aims to help managers improve their research and development management and decision-making. It discusses best practices, as well as nine principles of smart R&D, and includes a section on testing how good an organization’s R&D is…. The Smart Organization: Creating Value Through Strategic R&D


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Facebook Era Networks Products Audiences PDF Ca9952158

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff PDF




by Clara Shih : The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

ISBN : #0137152221 | Date : 2009-03-22

Description :

PDF-8847f | “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating… The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff


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Technologies Services International Workshop Selected PDF 9a4d997ed

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Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540250492 | Date : 2005-04-19

Description :

PDF-a2cf2 | The 2004 VLDB workshop on Technologies on E-Services (VLDB-TES 2004) was the ?fth workshop in a series of annual workshops endorsed by the VLDB Conference.Itservedasaforumfortheexchangeofideas,resultsandexperiences in the area of e-services and e-business. VLDB-TES 2004 took place in Toronto, Canada. It featured the presen- tion of 12 regular papers, focused on major aspects of e-business solution… Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)


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Harnessing Branding Through Cultural Entrepreneurship PDF Fd8fd3248

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Harnessing Place Branding through Cultural Entrepreneurship PDF




: Harnessing Place Branding through Cultural Entrepreneurship

ISBN : #1137465158 | Date : 2014-12-15

Description :

PDF-55c1c | This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities…. Harnessing Place Branding through Cultural Entrepreneurship


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